As your organization rapidly grows in scale, so do the amount of challenges. Growing scale comes in multiple dimensions - traffic, geographic presence, products portfolio, various technologies, amount of developers, etc. Coming up with an architecture that can handle all of the data flows in a universal, simple way is key. This talk is about Wix's Kafka based global data architecture and platform. How we made it very easy for Wix 2000 microservices to publish and subscribe to data, no matter where they are deployed in the world, or what technological stack they use. All the while offering various SDKs (some of them open-source), tools, and features for adapting to growing scale and insuring high resilience.